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Intensive Brazilian hair masks, leave-ins and oils from Novex, the deep-repair specialist by Embelleze.
Novex is a renowned brand known for its intensive, deep-action masks and creams, specifically formulated to address the daily needs of hair. From salon-size 1kg and 400g treatment jars to leave-in protection, hair oils and shampoo-and-conditioner kits, each product blends cutting-edge research with the rich heritage of Brazilian haircare.
Novex's treatment cream line covers a wide range of hair needs in 1kg and 400g jars — from Argan Oil and Coconut Oil to Collagen, Keratin, Super Aloe Vera and curl-focused formulas like Meus Cachos (My Curls) — each designed to hydrate, strengthen or define depending on the formula. The Blindagem leave-in range adds heat and humidity protection for everyday styling, while the Óleo Cap hair oils finish and add shine. Shampoo-and-conditioner kits pair a 300ml shampoo with a 300ml conditioner for a complete wash-day routine, including dedicated kids' formulas for curly, straight and coily hair.
Whether your hair craves profound hydration, vital nourishment or comprehensive reconstruction, Novex offers targeted solutions that work to restore health and vibrancy from root to tip.
Shop with confidence. Final price at checkout, no surprise duties or taxes.
Every product is 100% authentic, sourced directly from official Brazilian brands.
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Novex Recharge Mass Replacement Hydration Mask Bring salon-scale performance into your weekly routine with the Novex Recharge Mass Replacement H...
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Revitalize and rejuvenate your hair with the Novex Hyaluronic PowerMax Repair & Harmonization Hair Mask. This innovative and highly effecti...
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Unveil the secret to revitalized hair with the Novex Recharge Mass Replacement Hydration Mask This innovative and highly effective mask is met...
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The Novex Cinema Curls Styling Gel for Curl Definition & Shine is a curl-defining styling jelly formulated with a blend of nourishing oils ...
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The Novex Brazilian Keratin Hair Mask for Frizz Control & Damage Repair (Queratina Absoluta) is an ultra-concentrated deep-conditioning mas...
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The Novex Argan Oil Hair Mask for Shine & Split End Repair is a deep-conditioning mask enriched with pure Argan oil and Vitamin E, formulat...
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Discover intense hair rejuvenation with the Novex Hair Healing Amino Acid Recharge Hydration Mask. This powerful, rapid-action treatment, part ...
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Restore unparalleled strength and brilliant shine to your hair with the Novex Brazilian Keratin Recharge Hair Treatment. This innovative, rapid...
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The Novex My Curls Movie Star Hair Mask is a deep nourishing treatment formulated for curly hair, blending six natural oils to help deliver sof...
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The Novex Powerful Long 12-in-1 Growth Tonic is a leave-in scalp tonic formulated with a blend of botanical extracts to support the appearance ...
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The Novex Hyaluronic PowerMax Hair Mask is an advanced hair mask formulated to help deeply restore and harmonize hair from the very first appli...
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The Novex Mass Replacement Shampoo & Refill Kit pairs a revitalizing shampoo with a hair mask refill pouch, designed to help add density an...
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The Novex Powerful Long Gloss Effect Hair Oil is a lightweight finishing oil formulated to bring mirror-like shine and a smooth, aligned look t...
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The Novex Super Aloe Vera Shampoo & Conditioner Kit is a two-step hair care routine built around organic aloe vera, designed to moisturize,...
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The Novex Dorama Finishing Hair Oil is a finishing oil from Novex's Ritual Dorama line, formulated with tsubaki (Japanese camellia) seed oil to...
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The Novex Cinema Curls 6-in-1 Hair Oil is a lightweight, multi-oil finishing oil formulated with a blend of natural oils and vegetable keratin ...
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The Novex Mystic Black Shampoo & Conditioner Kit – Frizz Control & Shine for Curly Hair (also known as Santo Black) is formulated with ...
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The Novex Dorama Hair Mask is a treatment cream enriched with Japanese Camellia (Tsubaki) oil, formulated to deeply nourish hair and help resto...
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The Novex Blindagem Gloss Color Leave-In is a leave-in conditioner from Novex's Blindagem line, formulated to help shield hair from external ag...
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The Novex Coconut Oil Shampoo & Conditioner Kit – Softness & Shine for Dry Hair pairs a coconut oil-infused shampoo and conditioner to ...
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The Novex Doctor Ricino Hair Mask is a treatment cream built around castor oil, formulated for weak, dry, or brittle hair that needs extra hydr...
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The Novex Collagen Infusion Hair Mask is a vegan treatment cream formulated with 100% vegetable-derived collagen to help hair look stronger, th...
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The Novex My Curls Shampoo & Conditioner Kit – Curl Definition & Frizz Control (Meus Cachos) is formulated with a blend of nourishing o...
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The Novex Blindagem 12-in-1 Leave-In is a multi-benefit leave-in conditioner from Novex's Blindagem line, formulated with an amino acid blend a...
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The Novex Cherry Gelato Hair Mask is a deep-conditioning cream from Novex's dessert-inspired "Gelato" line, formulated to deliver instant hydra...
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The Novex Dorama Shampoo & Conditioner Kit – Camellia Oil Shine & Strength is part of the Novex Ritual Dorama line, formulated with Tsu...
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The Novex Pure Beauty Hair Mask is a rich treatment cream formulated with 12 nourishing ingredients to help restore weakened, dry, and lifeless...
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The Novex Collagen Infusion Shampoo & Conditioner Kit is a two-step hair care duo formulated with plant-derived collagen in a vegan formula...
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The Novex Cinema Curls Shampoo & Conditioner Kit is a two-step hair care duo formulated with a blend of six natural oils to help hydrate an...
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The Novex Bamboo Sprout Shampoo & Conditioner Kit is a two-step hair care duo formulated with bamboo extract and amino acids to help reinfo...
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The Novex Argan Oil Shampoo & Conditioner Kit is a two-step hair care duo formulated with argan oil in a salt-free formula to help hydrate ...
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The Novex Keratin Recharge Shampoo & Conditioner Kit is a two-step hair care duo formulated with hydrolyzed keratin to help rebuild hair st...
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The Novex Straight Kids Shampoo & Conditioner Kit is a two-step hair care duo created for children's straight hair, pairing a gentle cleans...
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The Novex Curly Kids Shampoo & Conditioner Kit is a two-step hair care duo created for children's curly and coily hair, combining a nourish...
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The Novex Little Curls Kids Shampoo & Conditioner Kit is a gentle two-step hair care duo created for children's curly hair, pairing a moist...
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The Novex Little Curls Kids Styling Gel for Curl Definition & Shine is a curl-defining styling jelly enriched with castor oil, specially fo...
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The Novex Super Aloe Vera Hair Mask for Hydration & Strength is a deep conditioning cream formulated with aloe vera to help hydrate, soften...
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The Novex Coconut Oil Hair Mask for Hydration & Shine is a deep conditioning cream formulated with 100% vegetable coconut oil to nourish, h...
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The Novex Argan Oil Hair Mask for Frizz Control & Shine is a deep conditioning cream formulated with argan oil and vitamin E to help moistu...
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The Novex Mystic Black Hair Mask for Frizz Control & Shine is a deep conditioning cream from the Novex Meus Cachos (My Curls) line, formula...
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The Novex Collagen Infusion Hair Mask for Stronger, Shinier Hair is an intensive conditioning cream formulated with plant-based (vegetable) col...
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The Novex Doctor Ricino Shampoo & Conditioner Kit – Deep Hydration for Weak, Brittle Hair pairs a castor oil-infused shampoo and conditione...
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The Novex Bamboo Sprout Hair Mask for Strength & Hydration is a deep conditioning cream formulated with bamboo sprout extract and vitamin E...
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The Novex Olive Oil & Rosemary Hair Mask for Shine & Hydration (Azeite de Oliva e Alecrim) is a deep-conditioning cream formulated with...
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The Novex Super Aloe Vera Hair Mask for Hydration & Frizz Control (Super Babosão) is a deep-conditioning mask formulated with organic aloe ...
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The Novex Pistachio Hair Mask for Dry & Damaged Hair (known in Brazil as Gelato de Pistache) is a deep-conditioning mask infused with pista...
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The Novex Blindagem Thermal Protector Leave-In is a leave-in sealing treatment from Novex's Blindagem line, formulated with triple-action techn...
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The Novex Coconut Oil Hair Mask for Hydration & Frizz Control is a deep-conditioning mask infused with pure 100% organic coconut oil, formu...
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